Welcome to Russell A. Simon's
Professional Portfolio


Write Fast, Edit Hard!

Good content creates good SEO. Sell the experience, not the design. Know the rules, then break them. Storytelling is the super-skill of the AI age.

My Work

Professional samples showcasing my versatility across multiple platforms and industries.

BetMGM

Product-led SEO, promos, email, direct mail, welcome offers, and more from The King of Casinos.

PCH

Site copy, promos, lightboxes, videos, and more from America’s most famous sweepstakes company.

ETS/Edu

Case studies, landing pages, brochures, and more from Educational Testing Service and other education companies.

Bloomberg

Ad copy, sell sheets, brochures, B2B/B2C, and more from the leading business/financial news organization.

Download My Resume

Learn more about what I do.

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Employee Reviews

BetMGM Review

Frank N., Associate Creative Director/Copy

Russell’s seasoned copywriting skills continue to shine on a daily basis and the heavy workload he routinely handles is a critical part of keeping the Casino promotion schedule on track and moving smoothly. He has settled in nicely to his role and seems much more comfortable with our processes and culture. Despite his busy day-to-day, Russell manages to find time to continually educate himself on the gaming industry and stay abreast of current trends and curiosities associated with our business. Perhaps most impressively, Russell has become a source of great ideas for promotions and products, across both Casino and Sports. Russell’s commitment to regularly take the initiative beyond his core responsibilities makes him a particularly valuable member of our team.

Elliott Maldonado

Supervisor at PCH

It is my sincere pleasure to introduce writer and creative intrapreneur Russell Simon. I was lucky enough to have Russell on my team for years and he quickly became my most trusted, go-to writer. Very simply, he was the fastest, most versatile, and effective writer on my team. Russell would complete every assignment quickly and with an uncanny ability to hit it out of the ballpark every time. I’d throw him video scripts, blogging, social media, email marketing, branding, corporate communications, and special events marketing (i.e. new nationwide contest promotions needing high level strategies). No matter Russell’s workload, he never blinked. Jobs would get done sooner than I could have imagined and generated response rates significantly over plan. Always!